PhixFlow - Management Team – PhixFlow
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Management Team

Experts in Data Management and Analytics

Andy Humphries

Andy Humphries

Chief Technical Officer

Andy is co-founder of PhixFlow and jointly responsible for managing the product strategy and architecture of PhixFlow, in addition to technical marketing.

The company was set up in February 2004 after Andy and business partner, David Coales, identified a need in the market for a platform that would manage some of the repetitive, manual office-based tasks and business processes that is are common practice in most organisations today.  Their goal was to streamline and simplify complex, often inefficient, business processes through the creation of a flexible software platform.

Prior to starting PhixFlow, Andy held senior positions within product development and design, including designing the world’s first networked PC-based FX and MM trading system, used in Tokyo and subsequently around the world. He was later Director of Advanced Product Development for Cambridge-based Geneva Technology – one of the big success stories of the dotcom boom – and was part of the due diligence team during the sale of the company to Convergys in 2001.

Andy has an MA in Theoretical Physics from St John’s College, Cambridge. In his spare time he is an outdoor enthusiast and is frequently found running, cycling and competing in adventure races.

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David Coates

David Coales

Chief Executive Officer

As co-founder and CEO of PhixFlow, David jointly manages the strategy and development of PhixFlow. He actively evaluates new technologies and capabilities for inclusion in the PhixFlow product suite. Responsible for PhixFlow’s corporate governance and overall strategy, David champions a customer and employee centric culture.

Together with business partner Andy Humphries, David set up PhixFlow in February 2004 following a successful career at Geneva Technology where he was responsible for setting the services strategy and building the professional services group from eight to several hundred people across three European locations prior to its acquisition by Convergys for $700m in 2001. 

This passion of building a business from the ground up is what inspired David to set up PhixFlow. Twelve years on, the business is thriving and doubled in size in the last three years.

David holds a BSc in Psychology from the University of Nottingham.

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Gary Smith

Gary Smith

VP of Sales and Marketing

Gary joined PhixFlow in October 2015 to run its commercial operations, and is predominantly responsible for driving sales and marketing. He works with Andy Humphries and David Coales, the PhixFlow co-founders, to create and drive the business strategy and market development. 

Gary has 19 years’ experience in sales and marketing roles within the technology and data management industries.  Prior to PhixFlow, he was the VP of Sales and Marketing for dGB Earth Sciences, a provider of seismic interpretation software. Before that Gary held senior leadership positions within Objectivity, Inc and QNX Software Systems limited.

In his professional career, Gary has won several top sales performer awards.  Away from the office, he is a qualified kayak/canoe and rugby union coach.  At the weekend he can usually be found playing, coaching or ferrying his children to and from various sports activities. 

Gary holds a BSc in Computer Science.

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Chris Welford

Chris Welford

Head of Support

Chris joined PhixFlow shortly after it began operations in 2004.  Today, he heads up the company’s customer service team and is primarily responsible for customer support and training. Managing all aspects of PhixFlow support ensuring Service Level Agreements are met and exceeded. 

Chris works directly with customers in developing practical solutions to address their needs. He creates PhixFlow “experts” within the customer base so they have the confidence to solve data problems using the PhixFlow platform.

He previously worked at Convergys, gaining essential experience in billing implementation and product management.

Chris holds a PhD in Mathematical Biology and a first-class honours degree in Mathematics from the University of Sheffield.

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Gary Parden

Gary Parden

Head of Development

As Head of Development, Gary is responsible for software development, life cycle management and mentoring the talented development engineers in the PhixFlow team.

His goal is to make the complex simple, and he takes pride in creating solutions that address a specific customer need.

Like many of the company’s management team, Gary joined PhixFlow when it first started in 2004 having spent the best part of his career at Geneva Technology.  While at Geneva Technology, he worked his way up to Business Consultant responsible for technical sales support.  He spent two years in Singapore setting up a new Far-East office.

Gary graduated from the University of Cambridge with a BA in Natural Sciences (Theoretical Physics).

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