Last updated 17th February 2021
Cookies are small files composed of letters and numbers, sent by us to your device. They are stored on your browser, or on the hard drive of your device if you agree. They are unique to your account or your browser.
We may also use web beacons, or other similar technologies (such as pixels tags), which are commonly used for online identification.
Some cookies are session-based: these last only while your browser is open, and are automatically deleted when you close your browser.
Some cookies are persistent: these last last until you or your browser deletes them, or until they expire.
What cookies are used for
PhixFlow Ltd. utilises Force24’s marketing automation platform. Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
- Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
- A user of the website completes a form containing email address from either your website or your Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities.
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
Where we host third party content on our Website, for example, videos that play in YouTube, the providers of that content may also store cookies on your device. These are not under our control, and are governed by the cookie and privacy policies of those websites. Each third party website will include its own set of controls over which cookies are created when you use that website. However, you can also apply restrictions on which cookies any website can create on your device by updating your browser settings. See Controlling cookies with your browser.
In more detail, cookies are used for the following purposes:
- Necessary cookies to support the proper functioning of the website. These are used to support authentication to services, if you are registered to use any services offered through the website, and have signed in; security; and to personalise your experience.
- Functionality cookies to record your preferences about how you use the website, including language and other communication preferences.
- Performance cookies to allow us record the number of visitors to our website, and keep track of how visitors move around our website. This information is used to improve the website, and make sure that visitors are finding everything they need easily.
- Tracking cookies allow us to track your journey between our website and others. This information can be used, for example, to measure the effectiveness of marketing campaigns.
Controlling cookies with your browser
For each browser and device type, details on how to control which cookies websites can create, and how any cookies they create can be used, are available from the manufacturer of the browser. These instructions should also include the possible negative implications of disabling certain types of cookie. Disabling some types of cookie can affect the ability of certain websites to offer you some of their services, or to perform optimally.
You can, if you wish, control the third party cookies that we use on our website, in your browser:
- Google Analytics: Google Analytics opt out
- Google Doubleclick: Google Doubleclick opt out